Overview

Do you ever look at a canned beverage and appreciate the way they used the can as a canvas?
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That's sometimes why I choose an unfamiliar drink over a personal favorite of mine at the store. Something about the design tells me it's going to be a new experience.

This project serves as a continuous exercise, practicing different stlyes and aesthetics, exploring the proper workflows to achieve a desired art direction.  Each iteration is designed in Adobe Illustrator to design and explore different styles of typography, color combinations, aiming to design a new brand each time. I render each concept in 3D, allowing me to experiment with the aluminum color to show the entire art direction.