Overview

This was a concept I developed for a smartphone with a unique approach to mobile cinematography by integrating an anamorphic lens into one of the rear cameras. I intended to design a device for creators who want to capture bold, cinematic visuals without relying on expensive camera rigs or professional filmmaking equipment.

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With the main point of this concept being the ability to capture an anamorphic look, I wanted the visuals to be bold, with a sense of ambition and movement that reflects with the creator's energy.

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To bring the concept to life, I created a visual campaign centered around the product, including an interactive booth experience designed to showcase its capabilities. The booth allowed visitors to engage with the product firsthand and experience how accessible cinematic content creation could become through thoughtful product design and marketing.