Digital Signage Design
Overview
Fat Tuesday reached out to us to create 3D animations to promote limited-edition drinks, merchandise, and holiday promotions. These eye-catching 3D visuals brought kinetic energy, color, and movement to their digital signage, reinforcing the brand's fun and lively atmosphere while driving customer engagement with the products
Services
3D Animation
3D Modeling & Texturing
Motion Graphics
Chief Cocktail Officer
Fat Tuesday was seeking an animation for their Color Changing Cup campaign, to resemble/exist in an fall/autumn ambient. We were provided with a moodboard with images highlighting elements of autumn, patio lights, maple colors, and cozy textiles. As summer was coming to an end, the goal was to launch this campaign at the start of the fall season, in September, to align with the autumn season.
We built the foreground to align with their vision. We chose wooden textures for the priimary surface and added dynamic fx, such as leaves falling, and fireflies, to enhance the ambience.
Better than Bubbly
Nothing like stepping into the New Year!
Fat Tuesday celebrated the new year by introducing its limited-edition golden champagne bottle as an alternative to bubbly. We were asked to design this animation to make it feel as if the viewer is stepping into a party to fit the upcoming winter holiday season.
Using the moodboard provided, we modeled a room with elements of party and excitement. We added furniture that appeals to the vibe we were going for, and enhanced the scene by adding reflective elements like confetti and balloons.
Thirst Trap
Pool party, anyone?!
As a start to the summer, we helped Fat Tuesday with creating our final animation in this series. The direction of this campaign was set to be a pool party in the summer, with glowing neon lights to really set a party ambience.
We modeled a pool environment , and added furniture and structures to fill in the space with party elements. The final step was to add lighting to curate a party scene.
